Innovation & Deeper DESIGN

…across the Universe …

At Marshall Monroe MAGIC, we believe in Design as a way to make for a better world. Leveraging Marshall Monroe’s unique and proprietary theories and methodologies, we cultivate across technology domains, aesthetic styles, dev ops, project management, communication forms, and narrative coherence to realize new worlds for our clients.

To us every design is a Diamond - a multi-faceted opportunity to create a pure, precise, sparkling, precious gem of clarity. It might be for something small - like a tiny “minimatronic” robot, or it might be for something large - like a destination resort or Theme Park.

With a broad pallet of skills and toolkits, we bring Design to physical destinations, to exhibits, stage shows, games, products, content campaigns, films, software apps, festivals, events, and we never shy away from something grandiose.

A good example of this was Marshall Monroe conceiving the first organic forms for Spaceport America in New Mexico, before showing the preliminary design to Richard Branson and the Virgin Galactic team in London several years ago. The result is the stunning new Spaceport America launch facility, which recently saw its first full rocket-ride to space and back.

As designers, we believe first in talent and the potential of a team to work in ways that bring new ideas to life. We also believe in design as a form of communication - in all media forms.

We work in master planning, architecture, engineering, product design, tech integration, software systems, transportation, content management innovations, media creation and in all domains of fine art.

To see some results of our work, visit the Essentials section of the site. But for an inside peek, here are some images of our process at work - a bit of the Method behind the MAGIC…

Making pLaces

Oh the Places You’ll go …

Marshall Monroe MAGIC has its roots in the design of integrated and immersive environments that transport guests and visitors into new worlds. This unique enterprise, which for us is a fusion of hospitality and storytelling, tends to incorporate almost every discipline within what can be called “Design.”

Marshall Monroe is credited with the high concept and design direction for an entire Disney Company Theme Park, Blizzard Beach. He was deeply involved in several top attractions around the world for Disney, and from there he has developed visions for locations, destinations, venues, and exhibitions that push the limits of what can happen in a “place.”

In terms of Design Philosophy, Monroe is advancing new concepts around remote work, new fusion media experiences, and telepresence, in what makes “Smart Cities” look like ancient history…

Technology Enablement

Special Effects, Ux, and Illusioneering…

At Marshall Monroe MAGIC, advanced concepts that integrate technology in novel ways are at the core of our competency. “Science and Engineering make new things possible, so of course we dive deep into that end of the creative pool.”

Monroe holds 17 U.S. patents and has developed technologies used in Disney parks around the world.

MMMAGIC develops bespoke technology systems for clients, while also providing integration and project management services as needed. Take a look at the gallery to see how technology shows-up in our design systems, platforms, exhibits, and integrations.

Testimonial.…

“Marshall Monroe Magic exceeded our expectations, delivering a creative exhibit that is high tech and provides learning opportunities for guests of all ages. Marshall is kind, creative, professional, and a true joy to work with. It was apparent from the start MMM has had many years of experience in the attractions spaces as they learned the vast educational content and prepared for our unique attraction. MMM made suggestions for better visitor flow, had well-thought-through implementation plans, and the team gave tremendous support throughout the process.”

— J. Miller, Attractions Manager, Fair Oaks Farms

The “T.School”

The program Marshall Monroe helped launch at Stanford University in Product Design has, over many years of success, been rebranded the “D.School.” It has driven new thinking about what Design can do, and what might be possible if we expand our horizons regarding where Design can be applied…

But in 2021, we say Forget the “D.School,” we’re starting the “T.School”…

For us at Marshall Monroe MAGIC, Design drives a form of Transformation. This can be in the shape of entertainment, or in the form of a military sensor technology. It can be in the form of an experiential marketing exhibit, or it can be in the form of a new international resort.

In the end, it is about transformation - taking our existing world and fashioning some elements into something new. Something that is better. Something that works. And something we call …MAGIC.

Today, Design takes a new fascinating form of hybrid applications that merge the physical world with the virtual info-universe. At MMMAGIC, we are exploring new incarnations of this fusion, with Mixed Reality systems and novel platforms for fostering new benefits from the interactions.

Indeed, Design keeps evolving, and we’re excited about how the “T.School” will deliver new innovations as we step forward.